Like nearly 200 million other people around the world, Yahoo Inc co-founder David Filo has a Facebook account.
But if Filo and new CEO Carol Bartz have their way, the kinds of social networking features available on Facebook will become part of many Yahoo websites and allow their users to network with each other without using Facebook. The company hopes the strategy will help link its disparate properties, bringing more advertising dollars and growth.
“You start to introduce Yahoo users to other parts of Yahoo,” said Filo.
In the next several months Yahoo will begin rolling out new versions of its most popular products, from Yahoo Mail to the Yahoo home page. A thread of social media features, including a common user profile, list of friends and regular updates about friends, will tie the family of Yahoo properties together.
Source: Reuters (Source: ResourceShelf)
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