Adding an RFID reader to an iPhone allows all sorts of possibilities, and this video shows how everyday objects can trigger a video related to that object.
iPhone RFID: object-based media from timo on Vimeo.
In the example, with an RFID reader attached to the iPhone, when holding the iPhone in close proximity to a certain object, that object tells your iPhone to play a particular preloaded clip.
There might be any number of nice applications where content could be pushed to a phone to act as, say, a flexible museum guide, or instruction manuals or videos could be played to remind you how to program your washing machine, or even cook a particular dish.
Originally Found by Gizmodo
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