Posted in: Social Media on 25 Apr

Chart of the day: Susan Boyle Bigger Than Obama

How the world has changed in nsuch a short time. A few years ago Susan Boyle would have appeared on British TV and maybe become a minor celebrity in the UK.

Now, with the world shrinking daily, it is possible for anyone to become a global star overnight. I love the world we live in!

susan-boyle-chart

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Posted in: Social Media,The Mobile Web on 25 Apr

Blogs aren’t dead. They are maturing!

Andrew Keen says that blogs are dead.
Matt Mullenweg says that blogging is only getting bigger.
Of course, they are both wrong.

Blogs arent dead. They are maturing!

The ways to promote yourself online are increasing every year. Once upon a time all we had was homepages with hard to remember urls at free hosting services which plastered our pages with bright and animated ads. We used the Blink tag, lots of animated gifs and some text. The most used sentence, no doubt, was “Under Construction”.

After that we evolved and started blogging. No more blinking eyecandy but nicely designed Themes with lots of useful widgets in the sidebar. And Google ads so we could earn some money. We wrote 2 posts a day in the first week, 1 posts a day in the second week then 1 post in the next month and then we simply stopped.

Now we have Facebook, Linkedin and MySpace pofiles, a personal and business blog, Delicious and StumbleUpOn tagged links collections and a Twitter and Flickr account.

I remember when I blogged a lot  on my personal blog I used to start with a simple idea (one that would probably fit in 140 characters) and sit down to write a blog post about it. I wrote an introduction, 3 examples and a conclusion. Then I added an illustration, some tags and a few hyperlinks and published. That generally took an hour.

Now I just tweet the simple idea I started out with and I’m done.

So, are blogs dead? No, of course not. Blogs are maturing and starting to follow basic economic principles where wealth (visitors, readers, audience) is unequally distributed. In the year 2000 the richest 1% of adults alone own 40% of global assets. That is how wealth is distributed in our world. When blogging started to hype the general idea was that everybody could make money from his or her blog and have an audience. Wealth (our readers) would be equally distributed.

In reality it turns out that most blogs have no more than 10 followers a month. In terms of audience these are the worlds poor. The bottom 50% of the world owns barely 1% of global wealth. Blogs are no exception to this unfortunate fact. We were hoping that the Lorenz Curve (the 80/20 rule) wouldn’t apply to blogging.

We now know it does.

On Twitter or Facebook these numbers work differently. If you have a Twitter accunt with 100 followers you might be perfectly happy with that. There is no need to make money on Twitter or get a huge following. A few interested listeners can make the whole experience worthwhile.

All of this leads to a huge shift from blogging to Twitter. Or to Microblogging in general. Matt Mullenweg told the audience at The Next Web Conference that in his experience blogging was actually growing. What he probably meant is that the top bloggers are receiving more visitors because Twitter and Facebook make sharing links easier.

I have no doubt however that a lot of people who would  have started a blog 2 years ago are now building their profiles on LinkedIn and Facebook or simply sticking to Twitter.

Anyone who says that blogging is dead has little or no sense of history. New technologies never ‘kill’ their predecessors. Television didn’t kill Radio and the Internet didn’t kill the Television. They all get a share of our attention and find their own audiences.

Blogs are dead?

No, The rumors of bloggings death have been greatly exaggerated…



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Posted in: Social Media on 25 Apr

Twitter: Global Visitors Shoot Up To 19 Million

Twitter’s march towards world domination continues apace. This morning comScore released its global numbers for March, 2009. Worldwide visitors to Twitter.com increased 95 percent in the month of March from 9.8 million to 19.1 million, according to its estimates. This compares to 9.3 million visitors in the U.S. alone.

These numbers only count visitors to Twitter’s Website, which is not the same as active users and also does not include people who interact with Twitter via desktop or mobile clients (a large portion of users). But the comScore numbers provide a good proxy for Twitter’s overall growth, which was helped recently by Ashton Kutcher’s race with CNN to one million followers, and Oprah’s subsequent adoption of the service.

If Twitter can keep this rate of growth up, it should cross 50 million visitors by summer.



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Posted in: Social Media,The Mobile Web on 24 Apr

Heroes’ Matt Parkman is a true geek and has created a FANTASTIC iPhone app.

Heroes Matt Parkman is a true geek and has created a FANTASTIC iPhone app.Celebs and tech are currently all the rage, and Heroes’ Matt Parkman is taking things to another level with a genuinely superb iPhone app called Yowza!

I hesitated before posting this because unfortunately it’s still not available outside the US, however being so impressed by the idea and implementation (what I’ve seen of it anyway) that I had to share it with you.

To to sum up what Yowza actually does…Yowza partners with stores to bring vouchers directly to you via your iPhone, so whatever shop you might be in, you check Yowza to see if there are any available discounts available before you make your purchase. Clever eh? Well I thought so.

If you’re in the US of course, download the app here.

Update: There is a soon to launch UK iPhone app called VouChaCha which has yet to be launched officially. Will get a review up about it once we’ve got our hands on it.

Hattip to CrunchGear.



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Posted in: Social Media on 23 Apr

Happy St George’s Day

I would urge everyone to get out there and celebrate our patron Saint, George. Let’s hope it’s not too long before today is declared a Bank Holiday.

stgeorge

http://www.enjoyengland.com/attractions/events/calendar/april/st-george-events.aspx

A great resource from Woodlands Junior School  – enjoy.
http://www.woodlands-junior.kent.sch.uk/customs/stgeorge.html

http://en.wikipedia.org/wiki/St_George%27s_Day



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… and another thing

Did you know that more people access the internet using a mobile device than a PC?

Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.