Posted in Industry News on Tuesday, May 12, 2009

The best time to advertise online?

It will come as no surprise but in the evening, Web users perk up.

According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.

Time of Day When UK Internet Users Are Most Likely to Pay Attention to Online Ads, by Age, November-December 2008 (% of respondents)

The likelihood of users to pay attention to advertising at other times varied slightly depending on age.

The later the day became, the more young adults were interested in online ads.

More older users said they were most likely to pay attention to ads from 9am to 12pm and from 2pm to 6pm, while the fewest indicated the lunch period.

Attention to ads also varied based on the activities users were engaged in. The greatest proportion of UK Internet users said they were very likely to process an ad while “researching the best deals,” followed by shopping, gambling and searching online.

Likelihood of UK Internet Users to Pay Attention to Online Ads Seen During Select Online Activities, November-December 2008 (% of respondents)

The most people said they were not at all likely to notice online ads while e-mailing or instant messaging, followed by watching online video and playing online games.



[[T_F]]Data Leak Prevention – Data Security Solutions – Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

  • Share/Bookmark

… and another thing

Did you know that more people access the internet using a mobile device than a PC?

Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.