Tag Archive | "advertising"

Social Media

Social Media Sites Serve More than 25% of UK Display Ad Impressions02 Nov

comScore released the results of a UK study of online display advertising on social networking sites, based on data from the Ad Metrix service. The study found that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing 25.5 percent of all display ads viewed online. The good news is that [...]
Industry News

Banner ads do more than just look pretty19 May

Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness. But a study from iProspect may have discovered an unexpected benefit of online display ads. When Internet users were surveyed to find out what actions they took when viewing a display ad on [...]
Industry News

The best time to advertise online?12 May

It will come as no surprise but in the evening, Web users perk up. According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the [...]
Social Media

Goom Gets $16 Million To Litter Web Radio With Beyonce And DJs15 Apr

One of the reasons that Internet music streaming services Pandora, imeem and Last.fm have been able to build large audiences is because they are run by people who have a passion for music. Or should I say, a passion for music beyond pop music. With Goom Radio, I’m not so sure. Not only is Goom [...]
Social Media

Amazon No Longer Allows Associates To Bring In Traffic Via Paid Search06 Apr

Amazon has decided to make some changes to its Associates program, no longer allowing third parties to bid on keywords that would send visitors straight to Amazon websites where they’d earn a referral fee for each purchase. The change only applies to the Associates programs in North America, and the company is referring Associates based [...]

… and another thing

Did you know that more people access the internet using a mobile device than a PC?

Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.