Tag Archive | "advertising"
Social Media
comScore released the results of a UK study of online display advertising on social networking sites, based on data from the Ad Metrix service. The study found that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing 25.5 percent of all display ads viewed online. The good news is that [...]
Industry News
Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness. But a study from iProspect may have discovered an unexpected benefit of online display ads. When Internet users were surveyed to find out what actions they took when viewing a display ad on [...]
Industry News
It will come as no surprise but in the evening, Web users perk up. According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the [...]
Social Media
One of the reasons that Internet music streaming services Pandora, imeem and Last.fm have been able to build large audiences is because they are run by people who have a passion for music. Or should I say, a passion for music beyond pop music. With Goom Radio, I’m not so sure. Not only is Goom [...]
Social Media
Amazon has decided to make some changes to its Associates program, no longer allowing third parties to bid on keywords that would send visitors straight to Amazon websites where they’d earn a referral fee for each purchase. The change only applies to the Associates programs in North America, and the company is referring Associates based [...]