netdesk

Marketing dollars get tight, but don’t disappear. A number of reports, and many media articles, say the sky is falling on marketers—and ad dollars are evaporating. The annual “Marketing Outlook” study, from the CMO Council, doesn’t agree. Following What Are CMOs Thinking? and More About What CMOs Are Thinking, this, a third survey of CMOs, [...]

You’ve heard the hype, get ready for the reality. 2008 was the year when mobile media began to catch up with the hype, as both consumers and advertisers embraced mobile technologies like never before. The true turning point for the industry was the introduction of the smartphone, heightened by Apple’s iPhone launch in mid-2007. The [...]