netdesk

Social media is not a trend and its use is growing exponentially. The tools will evolve and may in fact change, but the need for businesses to incorporate the Internet in general, and social media specifically, into their overall marketing strategy in order to achieve their goals is not going away. Social media will continue [...]

Facebook Pages actually can boost sales, a recent study Rice University in Houston, Texas, recently concluded. Fans of these Pages are, overall, more loyal to a business, spend more and are likelier to spread the word. The study on the Houston café chain Dessert Gallery was done by their consultant Emily Durham, founder of Houston-based [...]

A website is a way of communicating what you do to a wider audience. People, sometimes very random people, visit your site, see what you do, how you do it and who you do it with. Sometimes, if you’re lucky, they stay around awhile and find out more about you. And sometimes if you’re really [...]

This is a collection of stats I’ve found recently and I guess they all got to show that if six months ago it wasn’t a compelling case to consider social media in the marketing mix, then it might just be the time now… Facebook claims that 50% of active users log into the site each [...]

Ever wanted to sync your events in facebook with your Google Calendar – well, it’s not difficult and here’s how… 1. Login to facebook and click on Settings > Application Settings 2. Click on Events 3. Click on Export Events 4. When the pop-up box appears, copy the url 5. Now login to your Google [...]