netdesk

Who’d have thought it but MC Hammer - yes you read it right - the MC Hammer gave a talk at the Stanford School of Business and it is great. Seriously? MC Hammer? Stanford? It should’t be surprising that he is an eloquent speaker as he has spent several years as an ordained minister and that [...]

Social media is not a trend and its use is growing exponentially. The tools will evolve and may in fact change, but the need for businesses to incorporate the Internet in general, and social media specifically, into their overall marketing strategy in order to achieve their goals is not going away. Social media will continue [...]

Facebook Pages actually can boost sales, a recent study Rice University in Houston, Texas, recently concluded. Fans of these Pages are, overall, more loyal to a business, spend more and are likelier to spread the word. The study on the Houston café chain Dessert Gallery was done by their consultant Emily Durham, founder of Houston-based [...]

A website is a way of communicating what you do to a wider audience. People, sometimes very random people, visit your site, see what you do, how you do it and who you do it with. Sometimes, if you’re lucky, they stay around awhile and find out more about you. And sometimes if you’re really lucky [...]

- Just two in five retailers has a social media presence - Only 10% use more than one social media network - Only 32% of retailers with a Twitter or Facebook account promote them on their website The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase [...]