netdesk

Gap, the fashion retailer famed for its TV ads, is scrapping them in favour of social media for a campaign to promote its new line of denim wear. The high-street chain, which made its name by featuring stars including Audrey Hepburn, Orlando Bloom and Liv Tyler in its TV ads, is shifting its focus to [...]

A new study released today from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. These “Social Media Mavens” [...]

Once again, the Internet is shifting before our eyes. Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The shift is palpable, even if it is only in its early stages. Web companies large and small are embracing this stream. It is not just Twitter. It is Facebook and [...]

Economic recessions tend to hurt budgets of all stripes, and the advertising business is no exception. According to data gathered from an eMetrics Marketing Optimization Summit, the budgets of more than 54% of marketers worldwide have been negatively affected by the recession. More than 6% said it had affected their budget positively, meaning a few [...]

Fring, the Israel-based mobile call and chat application provider, has closed a Series C round of financing on top of the $13 million it has raised since its inception in 2006. The capital comes from its entire list of previous backers: North Bridge Venture Partners, Pitango Venture Capital, Veritas Venture Partners and VenFin Limited all [...]