netdesk

Social media is not a trend and its use is growing exponentially. The tools will evolve and may in fact change, but the need for businesses to incorporate the Internet in general, and social media specifically, into their overall marketing strategy in order to achieve their goals is not going away. Social media will continue [...]

A website is a way of communicating what you do to a wider audience. People, sometimes very random people, visit your site, see what you do, how you do it and who you do it with. Sometimes, if you’re lucky, they stay around awhile and find out more about you. And sometimes if you’re really [...]

This is a collection of stats I’ve found recently and I guess they all got to show that if six months ago it wasn’t a compelling case to consider social media in the marketing mix, then it might just be the time now… Facebook claims that 50% of active users log into the site each [...]

It is time for another look at the global Twitter Applications ecosphere. Who is scoring best? Who are the newcomers? Who are the losers? As you might know from previous updates we use traffic estimates from Compete. Yes, these are estimates and we are aware of that. This method also rewards those services that have [...]

Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research. Looking to this expansive group of peers, rather than experts or celebrities, Gen Y women are particularly influenced by social media. Younger women are nearly [...]