netdesk

This is a collection of stats I’ve found recently and I guess they all got to show that if six months ago it wasn’t a compelling case to consider social media in the marketing mix, then it might just be the time now… Facebook claims that 50% of active users log into the site each day. [...]

Seeking increased customer engagement It’s not news to online retailers that social media adoption is on the rise. Three-quarters of US Web retailers surveyed by the e-tailing group and PowerReviews in August–September 2009 for their “Community and Social Media Study” said they thought brands were accelerating their use of, and commitment to, social media. More than one-half [...]

As Hulu continues its spectacular rise (it is the No. 3 video site in the U.S. and is closing in on No. 2), it just got major buy-in from yet another major media company. Disney is now an investor, joining News Corp and NBC (along with private equity firm Providence Equity Partners). Each [...]

How the world has changed in nsuch a short time. A few years ago Susan Boyle would have appeared on British TV and maybe become a minor celebrity in the UK. Now, with the world shrinking daily, it is possible for anyone to become a global star overnight. I love the world we live in!